The Martini

3 days ago
4 min

Reasons to be rebranding a start up

Steve Forbes, the editor in chief of Forbes Media, famously said "Your brand is the single most important investment you can make in your...

Filmmaking essentials for independent filmmakers

Viknesh Silvalingam

Nov 16
6 min

Filmmaking essentials for independent filmmakers

The basics of what is required to make a film have not changed for the last 8 to 9 decades

Viknesh Silvalingam

Nov 9
4 min

What is a Line Producer?

A Line Producer is responsible for the logistics of achieving that vision.

Transformation in the meaning of Collaboration

Viknesh Silvalingam

Nov 2
3 min

Transformation in the meaning of Collaboration

In one of my earlier blog posts, I mentioned why filmmaking is considered a collaborative art form. By paying attention to the rolling c...

Features in a screenwriting software that can help you beat Writer's block

Viknesh Silvalingam

Oct 26
4 min

Features in a screenwriting software that can help you beat Writer's block

Prevention is always is better than cure. A screenwriting software that allows you to share your work and get prompt feedback helps prevent

Freelancers: What you need to know about the future of this workforce.

Viknesh Silvalingam

Oct 19
3 min

Freelancers: What you need to know about the future of this workforce.

One thing that COVID has increased, is the demand for freelancer workers.

COVID has impacted Ultra Low Budget filmmaking

Viknesh Silvalingam

Oct 12
4 min

COVID has impacted Ultra Low Budget filmmaking

To ensure that a production comes within budget, it is common for crew members to work 12 to 14 hours days

Diversity in film - Disability doesn't mean inability

Viknesh Silvalingam

Oct 5
3 min

Diversity in film - Disability doesn't mean inability

The disabled filmmakers. Are they being failed by an industry that is unwilling and unable to include them?Disability doesn't mean inability

Viknesh Silvalingam

Sep 22
2 min

Using data to drive your film's success

Producers and studios are using data to drive your film's success. But there are pros and cons to relying on Big Data for a film's success.

Reduce the need to purchase multiple filmmaking software licenses

Viknesh Silvalingam

Sep 8
2 min

Reduce the need to purchase multiple filmmaking software licenses

There is a desire within the film community to reduce the need to purchase multiple filmmaking software licenses.

A platform to enhance your film project's productivity

Viknesh Silvalingam

Aug 31
3 min

A platform to enhance your film project's productivity

Not only do feature film producers need to work on multiple projects, even short film producers have to do the same.

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How to break down the silo mentality on a film set.

Viknesh Silvalingam

Aug 24
3 min

How to break down the silo mentality on a film set.

A film production unit consists of many departments such as: Art, Camera Lighting, Wardrobe department, and so on and so forth. Although ...

Start Building a Producing Unit from the Earliest Onset

Viknesh Silvalingam

Aug 17
3 min

Start Building a Producing Unit from the Earliest Onset

Last week I wrote about being a filmmaker requires a great deal of collaboration. And what's the basic requirement for collaboration? Tru...

Viknesh Silvalingam

May 11
1 min

Kickstarting the dream

Living in the now, I just finished writing a screenplay. I had loads of time being locked in and decided to dedicate some of it to finish up

COVID 19 changing the way we work... forever?

Viknesh Silvalingam

Mar 21
2 min

COVID 19 changing the way we work... forever?

Thankfully my job, like most other tech positions, has been already set up for remote work with almost 90% of the company workforce not bas

Viknesh Silvalingam

Mar 2
2 min

The perils of hiring a freelancer

Viknesh Silvalingam

Feb 17
2 min

Starting up a Lean Startup

The Lean Startup is an approach suggested by Eric Ries, an American entrepreneur back in 2008. It is a new management philosophy that helps

Viknesh Silvalingam

Feb 12
2 min

Why the need for The Martini?

My goal with The Martini, to have a cloud-based software that will enable the filmmaker to collaborate with fellow filmmakers anywhere and a

Viknesh Silvalingam

Feb 4
2 min

Forking a new adventure

Independent filmmakers, especially in the development phase, are a very isolated bunch of people. It is during this moment in their journey

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