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    • film production
    • The Martini
    • StartUp
    • Project Development
    The role of a reliable Assistant Director
    Viknesh Silvalingam
    • Apr 20, 2021
    • 4 min

    The role of a reliable Assistant Director

    The other most important role a production unit should consider hiring as soon as possible is the Assistant Director.
    34 views0 comments
    Adapting a novel into a movie? Here are 4 useful tips
    Viknesh Silvalingam
    • Mar 2, 2021
    • 4 min

    Adapting a novel into a movie? Here are 4 useful tips

    I’ve had nine of my books adapted to film, and almost all were enjoyable. I’ve been fortunate with Hollywood and look forward to more...
    24 views0 comments
    3 tips to keep your independent film under budget
    Viknesh Silvalingam
    • Feb 23, 2021
    • 4 min

    3 tips to keep your independent film under budget

    "Money's only something you need in case you don't die tomorrow." - Carl Fox, Wall Street In my last blog, the 7 stages of the filmmaking...
    60 views0 comments
    Making a movie? The 7 stages of the filmmaking process
    Viknesh Silvalingam
    • Feb 9, 2021
    • 4 min

    Making a movie? The 7 stages of the filmmaking process

    “TO MAKE A FILM IS EASY; TO MAKE A GOOD FILM IS WAR. TO MAKE A VERY GOOD FILM IS A MIRACLE.” - Alejandro Gonzalez Inarritu (1*) Film...
    64 views0 comments
    Getting a Film Distribution Deal in place
    Viknesh Silvalingam
    • Jan 26, 2021
    • 4 min

    Getting a Film Distribution Deal in place

    If a tree falls in a forest, and there's no one around to hear it, does it make a sound? The same can be said for your film if no one...
    17 views0 comments
    Treatment: The blueprint of your entire project
    Viknesh Silvalingam
    • Jan 12, 2021
    • 4 min

    Treatment: The blueprint of your entire project

    With the growth of streaming platforms, there are a lot of opportunities for independent filmmakers to get their movies or TV shows made.
    38 views0 comments
    The New Year: Looking ahead
    Viknesh Silvalingam
    • Jan 5, 2021
    • 4 min

    The New Year: Looking ahead

    Happy New Year! Last year's unexpected challenges created the spark for the creation of The Martini, a collaborative platform for...
    9 views0 comments
    4 tips for the First Assistant Director in the Post Covid-19 world
    Viknesh Silvalingam
    • Dec 21, 2020
    • 5 min

    4 tips for the First Assistant Director in the Post Covid-19 world

    There is recent audio about legendary actor Tom Cruise going off on a film crew for not following on-set COVID protocols(1*). Yes, at a...
    30 views0 comments
    5 mistakes to avoid in a Business plan for 2021
    Viknesh Silvalingam
    • Dec 14, 2020
    • 4 min

    5 mistakes to avoid in a Business plan for 2021

    How many mistakes can you avoid in a solid business plan? The answer... As many as you can think of. In my blog last week, I wrote about...
    19 views0 comments
    Building an Executive Pitch Deck for 2021
    Viknesh Silvalingam
    • Dec 7, 2020
    • 4 min

    Building an Executive Pitch Deck for 2021

    With 2021 approaching, one of the goals for a young startup like ours is to get some investors on board. It's often been taught that you...
    21 views0 comments
    Recommended books to read when building a startup
    Viknesh Silvalingam
    • Nov 30, 2020
    • 4 min

    Recommended books to read when building a startup

    When the inspiration came upon me sometime last year to start building my startup, I was immediately facing my first hurdle; How does one...
    21 views0 comments
    Reasons to be rebranding a start up
    Viknesh Silvalingam
    • Nov 23, 2020
    • 4 min

    Reasons to be rebranding a start up

    Steve Forbes, the editor in chief of Forbes Media, famously said "Your brand is the single most important investment you can make in your...
    21 views0 comments
    Filmmaking essentials for independent filmmakers
    Viknesh Silvalingam
    • Nov 16, 2020
    • 6 min

    Filmmaking essentials for independent filmmakers

    The basics of what is required to make a film have not changed for the last 8 to 9 decades
    32 views0 comments
    What is a Line Producer?
    Viknesh Silvalingam
    • Nov 9, 2020
    • 4 min

    What is a Line Producer?

    A Line Producer is responsible for the logistics of achieving that vision.
    44 views0 comments
    Transformation in the meaning of Collaboration
    Viknesh Silvalingam
    • Nov 2, 2020
    • 3 min

    Transformation in the meaning of Collaboration

    In one of my earlier blog posts, I mentioned why filmmaking is considered a collaborative art form. By paying attention to the rolling...
    17 views0 comments
    Features in a screenwriting software that can help you beat Writer's block
    Viknesh Silvalingam
    • Oct 26, 2020
    • 4 min

    Features in a screenwriting software that can help you beat Writer's block

    Prevention is always is better than cure. A screenwriting software that allows you to share your work and get prompt feedback helps prevent
    18 views0 comments
    Freelancers: What you need to know about the future of this workforce.
    Viknesh Silvalingam
    • Oct 19, 2020
    • 3 min

    Freelancers: What you need to know about the future of this workforce.

    One thing that COVID has increased, is the demand for freelancer workers.
    10 views0 comments
    COVID has impacted Ultra Low Budget filmmaking
    Viknesh Silvalingam
    • Oct 12, 2020
    • 4 min

    COVID has impacted Ultra Low Budget filmmaking

    To ensure that a production comes within budget, it is common for crew members to work 12 to 14 hours days
    86 views0 comments
    Diversity in film -  Disability doesn't mean inability
    Viknesh Silvalingam
    • Oct 5, 2020
    • 3 min

    Diversity in film - Disability doesn't mean inability

    The disabled filmmakers. Are they being failed by an industry that is unwilling and unable to include them?Disability doesn't mean inability
    21 views0 comments
    Using data to drive your film's success
    Viknesh Silvalingam
    • Sep 22, 2020
    • 2 min

    Using data to drive your film's success

    Producers and studios are using data to drive your film's success. But there are pros and cons to relying on Big Data for a film's success.
    22 views0 comments
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    Viknesh
    Silvalingam

    “Don't only practice your art, but force your way into its secrets”

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