The New Year: Looking ahead
Happy New Year! Last year's unexpected challenges created the spark for the creation of The Martini, a collaborative platform for...
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Viknesh Silvalingam
- Dec 14, 2020
- 4 min
5 mistakes to avoid in a Business plan for 2021
How many mistakes can you avoid in a solid business plan? The answer... As many as you can think of. In my blog last week, I wrote about...
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Viknesh Silvalingam
- Dec 7, 2020
- 4 min
Building an Executive Pitch Deck for 2021
With 2021 approaching, one of the goals for a young startup like ours is to get some investors on board. It's often been taught that you...
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Viknesh Silvalingam
- Nov 30, 2020
- 4 min
Recommended books to read when building a startup
When the inspiration came upon me sometime last year to start building my startup, I was immediately facing my first hurdle; How does one...
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Viknesh Silvalingam
- Nov 23, 2020
- 4 min
Reasons to be rebranding a start up
Steve Forbes, the editor in chief of Forbes Media, famously said "Your brand is the single most important investment you can make in your...
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Viknesh Silvalingam
- Nov 2, 2020
- 3 min
Transformation in the meaning of Collaboration
In one of my earlier blog posts, I mentioned why filmmaking is considered a collaborative art form. By paying attention to the rolling...
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Viknesh Silvalingam
- Oct 19, 2020
- 3 min
Freelancers: What you need to know about the future of this workforce.
One thing that COVID has increased, is the demand for freelancer workers.
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Viknesh Silvalingam
- Aug 31, 2020
- 3 min
A platform to enhance your film project's productivity
Not only do feature film producers need to work on multiple projects, even short film producers have to do the same.
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Viknesh Silvalingam
- Jul 27, 2020
- 3 min
The reintroduction
In the past month, The Martini v0.1 was launched. I have been receiving some positive and constructive feedback. This is a huge...
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Viknesh Silvalingam
- May 11, 2020
- 1 min
Kickstarting the dream
Living in the now, I just finished writing a screenplay. I had loads of time being locked in and decided to dedicate some of it to finish up
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Viknesh Silvalingam
- Mar 1, 2020
- 2 min
The perils of hiring a freelancer
There is a popular and everlasting debate on "Idea vs Execution, which is more crucial?" With that, I believe I have hit my first hurdle in
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Viknesh Silvalingam
- Feb 17, 2020
- 2 min
Starting up a Lean Startup
The Lean Startup is an approach suggested by Eric Ries, an American entrepreneur back in 2008. It is a new management philosophy that helps
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Viknesh Silvalingam
- Feb 3, 2020
- 2 min
Forking a new adventure
Independent filmmakers, especially in the development phase, are a very isolated bunch of people. It is during this moment in their journey
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